A contemporary take on timeless tradition: this is what the Cubavera© brand represents. This is what sets us apart as a premier Latin men's sportswear brand. Our roots run deep. The guayabera has come a long way from its humble origins though, and our brand has evolved with it, shifting from a single signature shirt to a Hispanic-inspired lifestyle collection. We continue to find relevant ways to present new product in an ever-changing American landscape while staying true to our roots. Style is our heritage.