Legendary golfer Ben Hogan had it right: "The most important shot in golf is the next one." It's as true in the golf apparel business as in the game. The line is styled, designed and infused with the top-notch performance he demanded. He prided himself on the idea that "there are no shortcuts in the quest for perfection." This has become the brand's mantra. The Ben Hogan® collection is reflective of the legend himself - exceptional style sense with a passion for excellence.